Startup studio and fund redefining human potential
Startup studio and fund redefining human potential
We partner with dreamers who are passionate about design to launch modern products and build sustainable brands. We love spending our time backing and creating startups in CPG, SaaS, Travel and beyond.
Our companies
We have over 20 years of experience branding, designing and operating impactful startups that make their mark.
Our Services
Rolling Thunder Studio
Rolling Thunder Studio invents and creates new startups that redefine human potential. We always start out by identifying key trends that align with our three pillars.
Rolling Thunder Studio invents and creates new startups that redefine human potential. We always start out by identifying key trends that align with our three pillars.
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Our Services
Rolling Thunder VENTUREs
Rolling Thunder Ventures invests in dreamers who are unafraid to take on the impossible. We focus on Seed to Series A investments in established startups with exceptional founders.
Rolling Thunder Ventures invests in dreamers who are unafraid to take on the impossible. We focus on Seed to Series A investments in established startups with exceptional founders.
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Our Three Pillars
Design
Building new visual and emotive systems that make products and services more human.
Wellness
Reinventing holistic experiences that change our relationship with physical and mental health.
Environment
Solving critical climate challenges that reduce carbon emissions and connect us with nature.
To all the dreamers...
WANT TO REDEFINE HUMAN POTENTIAL WITH US?
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CoSell is a secure partnership collaboration network that reveals strategic partners with account overlaps for revenue growth.
Whiskers is a premium shoelace company leading a playful, stylish micro-rebellion with plans in motion to “own the feet” of consumers tomorrow.
PYM is a consumer goods brand and mental health platform that helps you feel like your best self every day with recommended nootropics.
SOUND is an all-natural beverage brand that produces sparkling drinks that taste fantastic and give you peace of mind.
Aventri is an all-in-one event platform that enables global brands to run highly engaging virtual & hybrid events.
Usual crafts artful sustainable wine in generous single-serve glasses with no additives, no sweeteners, and no stale, re-corked bottles.
Bask reimagines sunscreen with a vibrant, purposeful brand and creates SPF products that you’ll actually want to wear.
Reel creates 100% tree-free, plastic-free, and ink-free household paper products for a more sustainable future.
WKND is an on-demand “retreats-as-a-service” platform that intelligently personalizes local weekend adventure packages.
Multiverse is a marketplace, educational content hub and product developer for high quality functional mushroom products.
ethos is an interactive brand empowerment platform that establishes strong brand identities through consistent activation.
SuperMush is the world's quickest and grooviest health supplement that acts as a festival in a bottle for your daily dose of good vibrations.
Takeaways: Secret Truths from Leading a Startup, is a pocket companion that covers the entire lifecycle of a startup, from growth and culture to operations and exit strategies.
Brian is the author of the #1 Amazon Bestseller, Takeaways: Secret Truths from Leading a Startup. Brian was the CEO of Loopd, which he successfully sold to Aventri.
Brian is the author of the #1 Amazon Bestseller, Takeaways: Secret Truths from Leading a Startup. Brian was the CEO of Loopd, which he successfully sold to Aventri.
Thomas has launched, bought and sold companies locally and globally. Thomas was the CEO of Retail Systems, which he successfully sold to Alta Communications.
Thomas has launched, bought and sold companies locally and globally. Thomas was the CEO of Retail Systems, which he successfully sold to Alta Communications.
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Our Team
founder—Brian Friedman
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Brian is the author of the #1 Amazon Bestseller, Takeaways: Secret Truths from Leading a Startup. Brian was the CEO of Loopd, which he successfully sold to Aventri.
Our Team
founder—Brian Friedman
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Brian is the author of the #1 Amazon Bestseller, Takeaways: Secret Truths from Leading a Startup. Brian was the CEO of Loopd, which he successfully sold to Aventri.
WANT TO BUILD MODERN PRODUCTS AND SUSTAINABLE BRANDS?
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We envision a future where design, wellness and the environment are all at the forefront. Let’s make it happen.
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